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Spare, Open, Shoe Dog. Who Is the Ghostwriter Behind All Three?

Updated: Jun 18, 2023

The recent release of Prince Harry's memoir, Spare, has made huge waves around the world.

I have no intention of gossiping about the British royal family, but I am interested in the writer behind the prince. The BBC revealed that Harry paid $1 million for the ghostwriter.

J.R. Moehringer is the man behind other best-selling memoirs like "Open" by Andre Agassi and "Shoe Dog" by Phil Knight.

What exactly is ghostwriting and how can it help your personal brand?

I had the pleasure of speaking with Scott MacMillan, Author and President of Grammar Factory Publishing. He breaks down the difference between an "author" and a "writer" (spoiler alert: they're not the same thing), talks about the pros and cons of hiring a ghostwriter, and shares some tips on what to look for when hunting for the perfect ghostwriting partner.

Scott also brings up some alternatives to ghostwriting, like hiring a book coach or finding a collaborator. But let's be real, sometimes you just need someone to do the heavy lifting for you. And that's where ghostwriters come in. They bring a fresh perspective, a new voice and can take your project to the next level. Just make sure to give credit where credit is due.

Want to know more? Check out the video of Scott's interview with me below.


About the Author

You can find me on LinkedIn: Jennifer He.

About VOYO

VOYO is uniquely positioned in English and Chinese-speaking markets across Canada and abroad. We are design and innovation driven marketers and business strategists helping organizations grow as your needs become more sophisticated, whether you are a small business who cannot afford a full-blown marketing and strategy department or a big organization who needs extra help.


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