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Our Team

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JENNIFER HE

Managing Partner

Jennifer He is a design-driven innovator, seasoned marketer, and business strategist with close to 30 years of international experience, with expertise in insights research, strategic planning, branding, growth strategies, and execution.

 

She started her career at the China Council for the Promotion of International Trade (CCPIT) and Intel Corporation in Asia. After moving to Toronto in 1999, she became a multi-media designer at a marketing agency and later chief designer and operations officer at a digital media start-up with partners from Alias Research Inc.  From 2004 to 2015, Jennifer worked at BMO Financial Group, from training to senior managerial roles in digital marketing, eBusiness, and strategy, covering various lines of business including retail banking, asset management, and wealth management.

 

These days, she typically works with visionary founders, owners, and C-suite executives of small to medium-sized businesses, leading scale-up teams to get clarity on 3 functions: Brand, Marketing, Sales, what to do, and the skill sets required in each domain. 

She also works on incumbents' innovation, incubator/accelerator training, and consulting projects. 

 

 As an expert Design Thinking (an innovation method) trainer and facilitator, her secret sauce is "Design Methodologies". "Design" creates things that don't exist and therefore has an innovation component baked into it. Companies, be it small or big, have to do something new once in a while to be sustainable. They need to build the culture and "know-how" to do so.

 

Jennifer is a business mentor of several incubators and a career mentor of the Career Accelerator program at the American Marketing Association (AMA). She holds an MBA from Rotman School of Management, University of Toronto, and a BA from Shanghai International Studies University.

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CAROLINE JIANG

Partner, Design Thinking

Caroline is a maximizer helping startups discover the growth opportunity beneath the complex surface and stretch it towards excellence. She specializes in optimizing customer experience, digital marketing, operations, and business development for growth-oriented businesses in a sustainable way.

She has 13 years working experience across industries including management consulting, financial services, automotive, consumer packaged goods, and academic institution, in Canada, China and Europe. Global renowned brands she served for including Jaguar Land Rover (automotive), Cadillac Fairview (real estate), CIBC (banking), Firmenich (CPG), and University of Nottingham.

She holds an MBA from Rotman School of Management, University of Toronto, focusing on Sustainability and Innovation, a master from University of Nottingham UK and and a bachelor degree in Biosciences from Shanghai Jiaotong University. 

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ELENA FORDHAM

Partner, PR & Marketing Services

Elena Fordham is a marketing communications and event specialist with 14 years' experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue. Her most recent work includes an online campaign launched for AI tech startup, Orbiseed. She also edited the English version website for Chinese Cultural Centre. She provided the earned and paid media strategy for the retail offerings, and negotiated ad buys for Toronto's iconic Union Station retail events. Her portfolio also boasts the marketing and PR launch of a Schedule I bank, Wealth One Bank of Canada. 

 

Elena has created profitable customer demand for SMEs and startups spanning finance, retail, AI, HR, law and hospitality, both for consumer and B2B brands. In her spare time, she has imparted her in-field experience to the marketing communications students at Yorkville University.

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DENNIS PANG

Partner, China

Dennis Pang is a marketing & branding leader specializing in Chinese start-ups and international business expansion into China. He has helped many businesses from their start-up or market entry strategies to execution tactics and programs.

 

Dennis started his marketing career as a global content provider in the advertising and media industry back in 2012 , as a key player in setting up new standards for China’s new media industry and the subsequent multi-media revolution. Since then, he has served over 30 brands through new media marketing and e-PR, 7 traditional manufacturing businesses in their branding and e-commerce transformation. Embracing the fast-evolving e-commerce and digital marketing eco-system, he has established high conversion marketing and sales programs and created the first profit-sharing marketing program in the film & TV entertainment industry in China. He specializes in high conversion marketing strategies integrating IP and ACG (Anime, Comics and Games) components. 

 

Dennis also helps clients with their supply chain and retail distribution channel needs.

 

Dennis holds a Master of Financial Economics from University of Detroit Mercy and a Bachelor of Commerce from University of Toronto.

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KEVIN LIN

Senior Principal, Business Analytics

Kevin is a seasoned finance & technology professional with extensive working experience in financial institutions including Investment Banks. Kevin has profound knowledge of Capital Markets trading activities, particularly on derivatives, and structured products. He also has extensive experience in Fintech, including software platform modernization to enhance productivity while dealing with stringent regulatory requirements. Besides, he also has in-depth knowledge about financial management, project investment, and project management.

 

Kevin started his career as an engineer and business development associate for a world class European Manufacturer’s Asian headquarters in Tokyo after graduating from Japanese graduate school. During which, he led multiple successful deliveries of large scale turn-key projects to Japanese, Chinese and Korean customers. He also successfully closed first historical business deal in Chinese market.

 

In late 1999, Kevin moved to Toronto, and since he has focused his career in Finance area. He was responsible for overall financial activities for Mitsui & Co. (Canada), one of largest Japanese conglomerates’ Canadian Subsidiary.  He led/involved in multiple multi-million dollars investments in a variety of projects, Joined Ventures, SPVs in Canada. After graduation from Rotman School of Management, Kevin had worked at various senior positions in Investment Banks, including BMO Capital Markets. In recent years, Kevin has started his own consulting practice serving financial services industry, including Banks, Insurance Companies, and Startup companies etc. in areas of IT business consulting, change management, process optimization, trading products support, project management, etc. helping clients maximize their returns with minimum investment.

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RICHARD BLUNDELL

Senior Advisor, Sustainability

Mr. Blundell has over 35 years of senior executive management and consulting experience in the global environmental services and technology sectors.  His experience includes operations management, corporate and market development, mergers and acquisitions, new business initiation, and consulting.  Mr. Blundell’s international experience includes running businesses in East and West Europe, North and South America, Africa, and Asia (12 countries from India to China).  

 

He has significant experience in new business creation and management of growth-stage businesses in global markets. He has completed over $500 million in combined corporate M&A transactions and private equity funding for early-stage companies. From 1989-2004, Mr. Blundell held senior leadership positions with Laidlaw Inc., Canada’s largest waste management company, as Director of European Business Development; SGS SA, a global company in inspection, testing, and certification services as SVP of the Global Environmental Services Division; and Hagemeyer Cosa Liebermann, a technology marketing company in Asia Pacific as EVP of the Technology Division.  During this period and since 2004, Mr. Blundell has held founder and/or executive management positions in eight early-stage, clean-tech companies, including a number of Board of Directors appointments.  

He is an Executive-in-Residence and Adjunct Professor at the Rotman School of Management at the University of Toronto.  He joined the Rotman faculty in 2016, where he teaches MBA and Executive MBA courses in sustainability strategy, innovation and entrepreneurship. 

Mr. Blundell holds a BSc from the University of Toronto and an MBA from IMD, Lausanne.

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