Networking for Life: A Habit Every Leader Needs

In business, networking is often treated as something you do only when you need a job, a deal, or a favor. But the truth is, networking isn’t a transaction—it’s a lifelong habit.

In our latest Roots & Wings Podcast episode, we sat down with Brad Henderson, best-selling author of The Consistency Effect and a seasoned executive with over four decades of C-suite experience across industries including real estate, IT, telecommunications, and advanced manufacturing.

Brad has overseen $5 billion in sales, led teams of up to 6,000 employees across multiple countries, and built high-performing organizations through some of the most complex market transformations. He knows first-hand that networking is not optional—it’s essential.

What We Explored in This Episode

✔️ Networking as a Lifelong Habit

Why you should never wait until you need it. Even the busiest executives benefit from making networking a consistent practice.

✔️ The Power of Professional Friendship

Brad introduced the idea of “professional friendship”—what we at Roots & Wings often call “business friendship.” It’s about moving beyond connections and building genuine relationships that create long-term value.

✔️ Balancing the Long Game with Short-Term Pressures

We know many business owners understand the value of long-term relationships in theory. But when you’re worried about cash flow or survival, it can feel like a luxury you can’t afford. Brad shares practical advice for leaders who feel stuck in short-term mode, but want to play the long game.

Don't Wait Till You Need It

Between the three of us, we have over a century of career and business experience—and the one thing we regret? Not networking enough.

A Question for You

How do you approach networking — as a one-off activity? Or as a lifelong growth habit?