It's hard to believe, but let's face it: only 1% are both tactical and strategic – They not only do the work but also choose the right work to do.

It's important to understand the distinction between strategy and tactics. While they may seem similar, they play different roles. Strategy involves making choices and setting a clear direction, while tactics are the specific actions taken to execute that strategy. In this video, Innovation Coach Mark Leung and VOYO Business Design Founder Jennifer He break them down. The Essence of Strategy Strategy is about: making choices on how to win customers better than the competitio