I first noticed the moment " Willingness to Pay " disappeared while working in luxury retail management, on the sales floor. A client would walk in open, curious, and often already leaning toward a purchase. Then something subtle would shift. A tone. A look. A moment that felt slightly off. Nothing overtly wrong. Nothing you could easily point to. But the outcome was clear. The "Willingness to Pay" disappeared. After several years working as a wardrobe architect, I now hear clients describe...

From Crisis to Creativity: Desigual’s 5 Bold Moves to Redefine Its Future